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EN 301 549 European Accessibility Standard

The official technical standard defining accessible Information and Communication Technology (ICT) across the European Union.

What Is EN 301 549?

EN 301 549 is the European Union’s official standard for ICT accessibility (Information and Communication Technology). It defines the technical and functional requirements that digital products and services must meet to be accessible for people with disabilities.

Originally published by CEN, CENELEC, and ETSI, EN 301 549 ensures that all websites, software, digital documents, hardware, and mobile applications sold or used within the EU comply with accessibility principles aligned with the Web Content Accessibility Guidelines (WCAG 2.1 AA).

This standard is central to the European Accessibility Act (EAA) a law that requires equal access to digital products and services across EU member states.

Why EN 301 549 Matters

For businesses operating in or selling to the European market, EN 301 549 is not optional. It’s a legal and procurement requirement that directly impacts how organizations design, develop, and distribute technology.

The regulation applies to:

Public Sector Compliance

Websites and mobile apps in the EU.

Private Sector Reach

Private companies offering digital products or services to EU citizens.

Vendor Obligation

Manufacturers, software vendors, and SaaS providers selling crossborder in Europe.

Global Trade

Ensures market access across all EU member states.

Non-compliance can lead to:

  • Loss of eligibility for government or publicsector contracts.
  • Financial penalties or fines imposed under national accessibility laws.
  • Reputational damage and exclusion from procurement lists.
  • Increased legal risk under the European Accessibility Act (EAA) enforcement starting 2025.

In short: if your product or website is available to European users, you must ensure it meets EN 301 549 criteria to remain legally compliant and competitive.

Scope of EN 301 549

EN 301 549 covers a wide range of technologies and digital services, including:

Web and Mobile

Websites and Web Applications, Mobile Applications.

Software and Systems

Software and Operating Systems, Video Conferencing Platforms.

Physical Hardware

Hardware Products and Kiosks, Telecommunications and Network Equipment.

Digital Documents

Digital Documents and PDFs, ensuring compatibility with assistive technologies.

The standard provides detailed success criteria to ensure compatibility with assistive technologies such as screen readers, voice input tools, and alternative input devices.

Relationship Between EN 301 549 and WCAG

While WCAG defines what makes digital content accessible, EN 301 549 extends those principles to cover the entire ICT ecosystem including software, hardware, and services.

In simple terms:

  • WCAG: Content Accessibility Guidelines (Focus on web/digital content structure and design).
  • EN 301 549: Technical Accessibility Standard for ICT in Europe (Broader scope covering hardware, software, documents, and web).

EN 301 549 adopts WCAG 2.1 AA as the benchmark for web content but adds extra technical requirements for features like:

  • Document accessibility (e.g., PDFs).
  • Hardware operability (e.g., kiosks).
  • Closed captioning and audio description for media.
  • Color contrast and user interface design consistency.
  • Electronic communication systems.

This makes it broader and more detailed than WCAG alone.

How to Comply with EN 301 549

Achieving EN 301 549 compliance requires a structured approach across auditing, remediation, and documentation:

  1. Conduct an Accessibility Audit Evaluate your website, software, and documents against EN 301 549 and WCAG 2.1 AA.
  2. Implement Remediation Plans Fix accessibility barriers such as missing alt text, poor color contrast, or nonkeyboard operability.
  3. Prepare Accessibility Documentation Create reports or statements that prove compliance (similar to a VPAT or ACR).
  4. Train Your Team Ensure developers, designers, and content creators understand accessibility requirements.
  5. Monitor and Maintain Perform regular testing to keep pace with updates in EN 301 549 and WCAG 2.2.

EN 301 549 and VPAT

For companies that already produce VPATs or Accessibility Conformance Reports (ACRs), EN 301 549 fits seamlessly into your workflow. The **VPAT 2.x EU Edition** is specifically designed to document conformance with EN 301 549.

Using this template allows vendors to:

  • Demonstrate accessibility compliance in EU procurement processes.
  • Align global accessibility strategies (ADA → Section 508 → EN 301 549).
  • Simplify documentation when expanding from the U.S. to Europe.

Benefits of EN 301 549 Compliance

  • Expanded Market Access Eligible for EU government and enterprise contracts.
  • Reduced Legal Risk Helps avoid costly fines and public enforcement actions under the EAA.
  • Enhanced User Experience Accessibility improvements benefit all users.
  • Stronger Global Reputation Shows a commitment to inclusion and transparency.
  • Alignment with Global Laws Creates synergy with ADA, Section 508, and WCAG requirements.

WCAG by Industry

Learn how WCAG applies specifically to your sector.

Why Act Now?

Complying with WCAG isn’t just about avoiding lawsuits it’s about building a digitally inclusive brand.

  • Boosts SEO rankings and organic visibility.
  • Expands reach to millions of users with disabilities.
  • Demonstrates corporate responsibility and trustworthiness.
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