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COPPA Compliance (Children’s Online Privacy Protection Act)

The U.S. federal law requiring verifiable parental consent before collecting data from children under 13 online.

What Is the COPPA Law?

The Children’s Online Privacy Protection Act (COPPA) is a U.S. federal law designed to protect the privacy and personal information of children under the age of 13.

Enforced by the Federal Trade Commission (FTC), COPPA applies to websites, mobile apps, and online services that collect or store personal data from children or that knowingly target child audiences.

The law was enacted in 1998 and went into effect in April 2000. Despite its age, COPPA remains a cornerstone of U.S. privacy law especially as kids’ use of online platforms continues to grow.

Why COPPA Compliance Matters

Protecting children’s privacy online isn’t just an ethical responsibility it’s a legal requirement. Under COPPA, businesses must be transparent about what data they collect, how it’s used, and who it’s shared with.

Consequences of non-compliance can include:

Risks of Non-Compliance:

  • Severe civil penalties and multi million dollar fines from the FTC.
  • Public enforcement actions and serious brand damage.
  • Loss of consumer trust and restrictions on future operations.

If your digital platform has users under 13 or may inadvertently collect their data, COPPA compliance must be a core part of your data protection framework.

Who Must Comply with COPPA?

Your organization must comply if it:

Targeting Children

Operates a website, app, or online service directed to children under 13

Data Collection

Knowingly collects personal information (like name, email, photos, or location data) from children

Third Party Plugins

Integrates third party plug ins or ad networks that collect data through your site or app

Educational & Interactive

Provides educational platforms or interactive content that may appeal to children

Even if your platform doesn’t explicitly target kids, you can still fall under COPPA if your content, visuals, or user behavior data indicates a child audience.

What Information Is Protected Under COPPA?

COPPA defines “personal information” broadly. Businesses must obtain verifiable parental consent before collecting, using, or sharing any of this data.

Protected Personal Information Includes:

  • Full name, home address, or online contact information.
  • Screen name, usernames, or unique identifiers.
  • Photos, videos, or audio files containing a child’s image or voice.
  • Geolocation data precise enough to identify street or city.
  • Persistent cookies or device IDs that track a child’s activity online.

Key Requirements for COPPA Compliance

To meet the FTC’s COPPA rules, your organization must follow these essential steps:

  1. Post a clear and comprehensive privacy policy explaining your data practices.
  2. Provide direct notice to parents before collecting any child data.
  3. Obtain verifiable parental consent (such as ID verification or signed form).
  4. Allow parents to review and delete their child’s personal data.
  5. Secure collected information through appropriate data protection measures.
  6. Avoid conditioning participation in activities on disclosing more information than necessary.

These steps not only fulfill legal obligations but also build trust and transparency with families.

Penalties and Legal Consequences

The FTC enforces COPPA vigorously. The potential consequences extend far beyond monetary fines:

FTC Penalties Can Include:

  • Fines up to $50,120 per violation (as of 2024 adjustment). Large scale violations can add up quickly, as each affected child may count as a separate offense.
  • Mandatory data audits and public reporting requirements.
  • Restrictions on future operations and significant damage to brand reputation and user trust.

COPPA and Other Privacy Laws

COPPA compliance provides a strong foundation that aligns closely with international privacy frameworks:

  • GDPR (EU) includes similar child data protection under Article 8.
  • CCPA/CPRA (California) grants minors additional opt out rights.
  • AODA and PIPEDA (Canada) emphasize digital consent and data transparency.

For businesses expanding globally, starting with COPPA compliance establishes a strong foundation for broader privacy regulations worldwide.

How GetADAAlert Helps Ensure COPPA Compliance

GetADAAlert helps digital businesses, educational institutions, and app developers meet COPPA obligations without disrupting growth. Our experts provide:

  • Website and app compliance audits to detect child data risks.
  • Privacy policy development customized for U.S. and global markets.
  • Consent management systems aligned with FTC requirements.
  • Guidance on accessibility integration, ensuring both privacy and inclusion.

We focus on helping you protect young users while keeping your platform fully compliant and accessible.

Compliance

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Why Act Now?

COPPA compliance isn’t optional it’s essential for protecting both your users and your brand.

  • Builds trust and transparency with families.
  • Expands market access by ensuring legality.
  • Prevents massive civil penalties from the FTC.
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