US-based businesses with digital presence that serve Canadian customers, especially Ontario residents, must understand AODA (Accessibility for Ontarians with Disabilities Act) compliance. Non-compliance can lead to legal exposure, fines, and reputational harm.
This guide breaks down how AODA applies to US websites, the actionable steps for compliance, and the practical benefits for your business in 2025.
Understanding AODA Compliance for US Websites
What is AODA?
- AODA ensures all digital content is accessible to people with disabilities.
- US websites targeting Ontario or Canadian audiences may be legally required to comply.
- Compliance aligns with WCAG 2.1 Level AA standards.
Why US Businesses Should Care
- Avoid cross-border legal actions and lawsuits
- Maintain credibility with Ontario customers
- Improve overall user experience and site accessibility
Case Study: Bank Inaccessible Online – a US financial service website faced accessibility complaints from Canadian users.
Key Areas of Website Compliance
Content Accessibility
- Images: Add descriptive alt text for screen readers
- Videos: Include captions and transcripts
- Forms: Ensure field labels and instructions are clear
Navigation & Usability
- Menus must be keyboard accessible
- Clear headings and logical page structure
- Provide skip links for fast navigation
Technical Requirements
- Use ARIA roles to enhance accessibility
- Ensure responsive mobile design
- Regular screen reader testing
Step-by-Step Compliance Process
| Step | Action | Details |
|---|---|---|
| 1 | Accessibility Audit | Evaluate all pages targeting Canadian users for compliance gaps |
| 2 | Content Updates | Correct alt text, captions, labels, headings |
| 3 | Technical Adjustments | Apply ARIA roles, improve navigation, test forms |
| 4 | Documentation | Maintain accessibility statements and compliance records |
| 5 | Continuous Monitoring | Test new content and updates regularly |
Common Mistakes US Businesses Make
- Missing alt text on images
- Non-functional keyboard navigation
- PDFs or downloadable files not accessible
- No accessibility statement or updates
Case Study: Small eCommerce Retailer faced cross-border complaints due to inaccessible product pages.
Legal and Financial Implications
Enforcement & Fines
- Ontario authorities can issue administrative fines
- Non-compliance can trigger civil lawsuits from affected users
Reputation & Business Risk
- Accessibility complaints shared online harm credibility
- Loss of trust can reduce sales and engagement
Case Study: Library Hotel Employee Portal – US-based website with Canadian users lost engagement due to accessibility gaps.
Tools & Resources for Compliance
- Automated accessibility testing tools
- Manual screen reader and keyboard testing
- WCAG 2.1 Level AA guidance and checklists
- Professional compliance services for US businesses
FAQs
Do US websites need to follow AODA?
Yes, if they serve Ontario residents or Canadian users.
How often should accessibility checks be done?
Regularly, especially after content updates or site redesigns.
Can US businesses outsource compliance?
Yes, companies like Get ADA Alert provide professional services for AODA compliance.
What are the risks of non-compliance?
Legal fines, civil actions, and reputational damage.
Conclusion: Cross-Border Compliance Matters
Even US businesses need to consider AODA compliance when targeting Canadian customers. Accessibility isn’t just about legality; it’s good business practice that enhances usability, builds trust, and mitigates legal exposure.
Protect Your US Business in the Canadian Market
Get ADA Alert helps US websites achieve full AODA compliance, fix accessibility gaps, and protect against legal risks.
Don’t wait for a cross-border complaint—act now with expert guidance tailored for US businesses serving Ontario.